The main structure of the second phase of Zhuhai International Convention and Exhibition Center was roofed - Media attention - News and information - Zhuhai Shizimen International Convention and Exhibition Center Management Co., Ltd

The main structure of the second phase of Zhuhai International Convention and Exhibition Center was roofed

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Date of publication： 2020.02.03

▲ Construction site photos provided by Huafa Group

The main structure of the Zhuhai International Convention and Exhibition Center Phase II, a world-class convention and exhibition venue designed by Gordon Affleck, Design partner of 10 DESIGN, was successfully completed. The second phase of the exhibition hall covers an area of about 55,000 square meters, while the north and south two office and hotel towers are more than 200 meters high. The overall project is expected to be completed in 2022.

The design concept of a streamlined "urban ribbon" drives the flow of people, visually and physically connecting the waterfront to the entire city. The "Urban Ribbon" features a series of public facilities, including restaurants, commercial and cultural facilities, that constantly breathe life into the main square and garden area. These communal facilities ensure effective public connectivity while isolating the more private Spaces within the complex. It also ensures that pedestrians can still walk freely in the square area during the exhibition.

Gordon and the design team were appointed by the owner, Huafa Group, to lead the design of the second phase of the Zhuhai International Convention and Exhibition Center, which continued the iconic design concept of the entire convention and exhibition complex, seamlessly integrating public and conference facilities to bring the entire exhibition area to life.

In 2019, Gordon, along with CEO Ross Milne and COO Miriam Auyeung, gave an interview to the BBC Introduce and visit the international convention and exhibition center in crosmen central business district of zhuhai and the connected 330 m high zhuhai center tower.

Project Location

Zhuhai International Convention and Exhibition Center Phase II, located on the west bank of the Pearl River Estuary in China, is a key construction project of the Central Cross Men Business District to promote the transformation of Zhuhai into a financial hub in China. With a total floor area of 192,000 square meters, the project not only has world-class exhibition facilities, flexible office space and diversified retail space, but also provides waterfront public activity space.

Design concept

The design of the project emphasizes interactivity and connectivity. Huafa Group hopes to build the project into an excellent public space, but also a landmark building that can truly interact with the public. In order to prevent the conference facilities from being left unused during periods of absence, 10 DESIGN proposes a streamlined 'urban ribbon' to drive the flow of people, visually and physically connecting the waterfront to the entire city.

The "Urban Ribbon" features a series of public facilities, including restaurants, commercial and cultural facilities, that constantly breathe life into the main square and garden area. These communal facilities ensure effective public connectivity while isolating the more private Spaces within the complex. It also ensures that pedestrians can still walk freely in the square area during the exhibition.

The public space of the second phase of the project is further extended along the "urban ribbon". Through the setting of overhead terraces, the courtyard and the rest garden with a sense of hierarchy are formed to meet the needs of public activities and the convention center. Moreover, the public level of the project has an area of about 8,500 square meters of overhead public viewing platform, including catering facilities. As a result, the observation deck is not only a public amenity for the city, but also adds to the landscape space of the project.

▲ Construction site photos provided by Huafa Group

In addition, the twin towers of the second phase of the project further complement the vibrant waterfront space while avoiding visual conflict with the 330-meter tower located in the first phase, a landmark of the Cross Gate CBD.

Source: 10 Design